REDESIGNING FOR E-NCLUSION

At plazaVea supermarkets, we have redesigned our e-commerce platform to benefit  for the first time the people living on the rural areas of Peru.

When the conventional platform detects low internet signal, it automatically switches to this new 72% lighter version that has been redesigned specifically to weigh less and work perfectly with poor internet quality. We replaced our images for weightless designs, simplified the search engine, and the checkout process, to make a simpler and personalized user experience for this forgotten audience. 
Because if technology doesn't improve everyone's life, it should be redesigned